The blind date

Were you ever on a blind date? Do you remember the sense of excitement or anticipation you had when you and your date met? Do you remember why the moments you spent together were meaningful, making you want more, or, the opposite, when you felt like the whole thing was a waste of time, a disappointment?
When a reader picks up your work, they have just accepted a blind date with you. They may have heard about you but they don't know you. It is up to you to make their experience exciting and memorable.
Think about that with each page that you write, with each paragraph, with each sentence.
But how, you ask. What is the secret?
The answer is the reader, like the date, needs to have a gratifying sense of fulfillment when the adventure is over. You must provide them with a satisfying experience so they'll want to be with you again.
It takes planning. It takes execution. It takes care.